Private Policy

SoFin Network’s business brings technology to businesses, consumers, and society in a way that makes amazing experiences possible but doesn’t come at the expense of your privacy. We believe in innovation and performance that supports your privacy rights and in technology designed with those rights in mind.

This Privacy Notice describes how we use your personal information and respect your privacy rights.

In particular, this Privacy Notice explains how our products, services and, technologies use your personal information. It applies to our use of personal information across our websites, products, online services, software, apps, tools, and other services and functionality we provide, both online and offline (collectively referred to as “SoFin Network Services”), unless a separate, or supplementary, privacy notice is offered. 

SoFin Network collects information as part of its business operations, to provide services, to respond to requests and offer customer support, to fulfill legal and contractual obligations and to build its innovative products. You provide some of this data directly, such as when you order a SoFin Network service, contact customer support, or register for a SoFin Network online event or publication. We also collect information through your interaction with SoFin Network Services and our website, for example, using embedded product technologies and cookies. We also obtain data from third parties.

Information You Provide to Us Voluntarily

• When you subscribe to a newsletter, create an account, make a purchase or request information from SoFin Network, we will ask for things like contact, billing, shipping and communication information, payment card or financial account data, and account ID or credentials in order to fulfill your request. If you visit one of our stores or locations, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information.
• Interactive features in some SoFin Network Services may allow you to invite friends, follow others, comment on or make unique posts, or share photos, video or other personal content. When you affirmatively share this content, we may collect and use it in accordance with this Notice. Additionally, by way of your social engagement, we may receive information about you from another user, such as when your friend posts content that includes you.
• From time to time we engage in research, analysis, historical and scientific studies either alone or with partners. As part of such efforts we invite individuals to participate and voluntarily share information through an informed consent process. When we receive personal information from a third party for the purpose of such research we undertake processes to validate that the personal information has been collected in a responsible and lawful manner.
• If you submit any personal information about other people to us or to our service providers, you are responsible for making sure that you have the authority to do so and to allow us to use their personal information in accordance with this Privacy Notice (for example, by your asking for their consent).

Device and Product Information

• If you download and use certain SoFin Network Service like software or an app, we may track and collect usage data, such as when the software or app accesses our servers, what information and files have been downloaded through the use of the software or app, and how you interact with the software or app during use. Some of this data may be protected as personal information under applicable data protection laws. We collect this information to understand how you interact with SoFin Network Services and provide you the best experiences. We may also use this information for security purposes. We may associate the information we collect from more than one device that you use with other information that we have collected about you or your other devices.
• In addition, most computing devices include embedded technology like processing chips that collect information about how the device is operating. This information may include:
• Type and version of operating system, hardware version, device settings, software types, battery and signal strength, screen resolution, device manufacturer and model, language, and Internet browser type and version. The name and version of any SoFin Network Services (such as the app) you are using is also collected.
• Geographic locations, such as through GPS, Bluetooth, or WiFi signals.
• Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.
• Access to this information by other applications and transmission of this information from the device to SoFin Network or other service providers may be controlled by the operating system or other software running on the device.
• In some instances SoFin Network technology is used within a product or device that may collect personal information, which is not shared with SoFin Network. This information may be collected by the manufacturer of the product or device and you will need to read the privacy notice, privacy policy, or related terms published by that manufacturer to understand how they use your information.
• Some SoFin Network Services may allow you to use biometric information for identification or authentication or to take advantage of specific features. Biometric data may include your fingerprint, facial features, voice or similar unique physical characteristics.
• SoFin Network Services can also collect geographic location information, such as location inferred from your IP address or GPS, and information about how you engage with and use SoFin Network Services, for example where you have chosen to activate location-enabled services on the device with which you access these services.
• When SoFin Network Services use more sensitive categories of your personal information, such as biometrics for identification or authentication, or precise geographic location, Intel will honor the preferences you set in accompanying menus and settings.
• We collect information from and about a wide variety of technologies where SoFin Network Services are used. The kind of information collected depends on the technology, the use, and the device and personal settings. Examples of these technologies might include computers, phones and tablets, but also interactive wearables, connected technologies in the home, or other devices. Where we provide technology for devices, these may capture audio, video and photographs that unintentionally or incidentally capture people, for example workers in a field or pedestrians crossing a street. Where appropriate, we use technical and organizational controls to prevent it from being used improperly, but this information is important to help improve algorithms for product functionality and safety, including features such as mapping topography, obstacles, traffic and the like.

Information from Third Parties

• We obtain information through partners, vendors, suppliers and other third parties. 
• The parties from whom we obtain information are typically corporate enterprises (although some may also be educational or public enterprises) and they may be located in any of the locations in which we do business. These enterprises largely fall into the following categories: Advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, enterprises that deploy the SoFin Network Services or third party offerings that include SoFin Network Services. 
• We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your personal information to us. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations. This kind of data is used for work like improving algorithms and data models, product testing and improvement, enhancing existing products and developing new capabilities and features. In some cases we combine personal information about individuals that we receive from multiple sources, including directly collected from you or through your use of the SoFin Network Services.

Through our Website & Services

• We collect information about how you interact with our website and some SoFin Network Services through the use of cookies, pixel tags, and similar technologies. 
• Please note our use of cookies and similar technologies, how you can manage cookies and how we respond to Do Not Track signals. Services through the use of cookies, pixel tags, and similar technologies. 

We use information that we collect for lawful purposes associated with the growth, maintenance and management of our business while also respecting your privacy. These uses include our internal operations and administration, communicating with you and fulfilling your requests for the SoFin Network  Services, for advertising and marketing, to monitor and maintain functionality and security of SoFin Network  Services and to improve, develop, enhance and otherwise provide the SoFin Network Services.

To Communicate

We use contact information to send messages; to ship products and process payments; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys, offer contests or sweepstakes or do focused research or studies which may require you to voluntarily share personal information in order to participate. These activities typically have additional notices that provide more information about the use of your personal information and to which you may be asked to consent. Some SoFin Network Services may allow you to send messages to a “friend” or other contacts you provide or to “like” or post on social media. 

For Business Operation

We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that depend on use of your personal information include crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations. We also use personal information to contact you to advertise, market and sell SoFin Network Services in accordance with your communications preferences.

For Functionality, Development and Improvement

We use information to provide, offer, personalize and improve SoFin Network Services. Some information, like your IP address, is used to communicate with your device to provide network connectivity, measure usage levels of SoFin Network Services, diagnose server problems and provide security features. Other business purposes that depend on use of your information include data analysis related to testing, modifying, improving or developing new products, services and technologies and to identify trends. We may collect the physical location of a connected device using satellite, telecommunications tower, and WiFi signals to provide you with personalized location-based SoFin Network Services and SoFin Network  content if you are using location-enabled  services. We use cookies to make our websites operate, work more efficiently, and provide analytic information. Technologies similar to cookies, such as pixel tags are also used in connection with some SoFin Network Services. 

For Product Updating and Reporting

The SoFin Network Services may use information to provide software updates and reports and to check that they are working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized in order to provide you with the up to date security, versions, features, options and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain SoFin Network Services.

For Marketing and Advertising

We may use your device’s physical location, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized SoFin Network Services and content.

For Automated Decision Making

In some instances, our use of your personal information may result in automated decisions being taken (including profiling) that legally affect you or similarly significantly affect you.

Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review which has legal or other significant effect. We use automated analysis to make predictions such as your level of interest in particular products or services, or automated decision making to prevent theft, fraud or other crime. Intel’s artificial intelligence solutions may lead to automated processing of data in a variety of fields. In the event that our automated decision making would have a legal effect or significantly affect you we will implement measures to safeguard your rights, freedoms and interests, including performing privacy impact assessments to identify suitable measures to protect your rights, or obtain your explicit consent as required by applicable laws. When we make this kind of an automated decision about you, you have the right to contest the decision, to express your point of view, and to require a human review of the decision. You can exercise this right by using the contact details provided under the Contact Us section.